FAQTop Questions and Answers on the directory:
What does my free microsite include?This directory includes more features in a free microsite than most other online directories offer for a fee. We know you are tired of simply listing your name and contact information with no way to communicate with the buyers. Included in your free microsite is full company information that includes your company description, logo, a link to your website, multiple contacts and locations, unlimited categories, and any number of product listings. Additionally, with each free product included you get a full microsite and a hosted product specification document for that product. How do I use the directory to generate sales leads?When you upgrade to have qualified leads sent to you, we enable Get-a-Quote links on all of your company and product pages. In addition, you may upload white papers or industry reports and our directory will target them to interested buyers who register to download your content. When you provide your white papers, you can target them by product category so they will be shown only to the most qualified leads. Use the Supplier Portal's WHITE PAPERS section under the ADS AND CONTENT tab to upload your white papers, case studies and industry reports. Use the CATEGORIES selector to indicate the specific categories to target. How do I use the directory for targeted display advertising?When you upgrade to target display advertising in the directory you specify the places in the directory you'd like your ads to appear: on your company and product pages, or on other pages in the directory. Use the Supplier Portal's DISPLAY ADS section under the ADS AND CONTENT tab to upload your ad creative. Use the CATEGORIES selector to indicate the specific categories to target. How do I see my results: the leads that have been created for me and the impressions and click-throughs on my display ads?The Supplier Portal's GET RESULTS tab provides access to all the latest reports any time you want, which include traffic, click-through and generated leads. In addition, you can subscribe to receive notifications of sales leads generated as they arrive, so your sales team can react immediately when a new lead becomes available. |